Automation for the Automobile Sector: One Connected Sales Pipeline for a French Car Reseller

The reseller wanted to modernise his entire sales pipeline. Leads arrived from several places, and each channel lived in its own corner, which made it hard to see every enquiry, follow up on time and understand what was working. He needed his channels connected, not scattered.

Our team started by gathering his requirements and researching the best way to solve them. We then built the pipeline in stages. First came website development and form integrations, so every enquiry had a clear entry point. Next we introduced a CRM, so every lead had a clear home and a clear next step. Alongside this, we automated his ad campaigns so advertising fed the same system.

What we delivered

A purpose-built website with integrated forms to capture enquiries at the source.

A CRM with custom pipelines, shaped around how the reseller actually sells.

Automatic lead sync: every lead captured on the website now appears in the CRM and moves through those pipelines.

Automated ad campaigns that work alongside web leads, in the same connected system.

The reseller now runs sales from one connected pipeline instead of several scattered channels. Website leads flow into the CRM automatically, and ad campaigns no longer demand constant technical attention: automation halved the technical effort required from the stakeholder, leaving more time to sell cars.